Video Marketing , with animated videos, is one of the main trends for this 2017. The consumption of videos will continue to grow, from videos of kittens, youtubers in search of opportunities and, of course, brands and explanatory videos for its users. Before knowing how to correctly make an explanatory video, it is important that you know some numbers about it. 59% of marketers, according to a Forbes study, would rather watch a video than read the same content in an article. 62% of consumers have a poor perception of brands when they share a poor quality video. Internet attention professional email list is eight seconds. If you don't draw attention to your video within this time, the audience can close the page.
Tips and tricks to create explanatory videos First, you have to know your brand well and establish a strategy. Sometimes it is not so easy to explain a certain topic. For example, the benefits of a new shaver or what the Environmental Engineering career is about. It may interest you Video Marketing: What is it and how to apply it? The challenge is to summarize the information in a simple and easy to professional email list understand way, whatever the topic. For example, the technology company Qualcomm presented an explanatory video on a very difficult topic: its new 802.11ax product, which allows you to configure and manage WiFi networks to make them more efficient and secure. To do this, he used many graphic resources, animation of objectives that explain the professional email list of the product, a quite dynamic and fun speaking voice, etc.
Quality The video must have a good script, a firm structure, original and fresh animations. Start with a budget The quality will not depend on your budget, but perhaps the duration and the visual resources you use. There are tools, designs, vectors and other utilities that you can find for free on the web. The professional email list thing is that you focus on the objective, the message and the style of your brand. That is, the four pillars of animation. The story (conveys a clear message), design (focused on the target audience and reflecting the identity of the brand), animation (movements, expressions, pauses, etc.) and the voiceover (tone, language, quality of voice).